Meet Our Founder

It all began with a passion for creation. From the moment I picked up a camera at eight years old, I’ve been captivated by storytelling and filmmaking, exploring the depths of emotional impact. What fostered as a passion during my Film Production studies at university has now become my livelihood, as I dedicate myself entirely to purposeful video storytelling.

With over six years of experience in helping businesses grow through my love for this craft, I’ve developed a video marketing strategy that has scaled two video agencies and helped over forty businesses achieve marketing excellence. My purpose is to use my expertise to make a difference, helping business owners exceed their goals, which is the essence of Three Principal Video.

Christian Sweeney | CEO

Why the Financial Industry?

With our core values centered around using video storytelling to make a meaningful impact, we deeply admire the mission of financial experts who dedicate themselves to enriching lives.

We are inspired by businesses that offer personalized care and genuinely make a difference.

Our goal is to help your clients experience the same passion and commitment for your services that you bring to their financial well-being.

Where did the Principal Video Trilogy Come from?

The Principal Video Trilogy emerged from years of experience and research, revealing that a strategic blend of three key video types delivers the highest return on investment. This approach combines emotional engagement with compelling storytelling to foster deep, lasting connections between clients and service providers. We’ve discovered that building genuine relationships through these videos is the most effective way to drive long-term success and sustain client loyalty.